Five years after banning every advertising sign in Sao Paolo, people very appreciate the decision the government has taken. Even though it felt like a pretty risked decision, by estimating a loose of an average of 20 000 net jobs and a revenue loss of 133 million, the mayor of Sao Paolo still considered passing the “Clean City Law”. This causes to remove every Mc Downald sign, Coca-Cola banner or even clear names on business. Therefore, the loss of net jobs and revenue, has been make up with artist jobs and removal of all this, plus they now have to be more creative to build new structures instead of metal recovered with huge signs.
Residents of the 11 million people town liked the idea of no ads and felt like it created a whole new identity to the city. So instead of referring a certain place with a huge advertisement on a wall, they now see a piece of art to refer to.
The ban of advertisement in Sao Paolo reminds the world that it is possible and we don’t have to rely on ads to make a town alive.
Here is a video to explain some of the effects on the city and the ban itself.